Why Invest in Educational Content?
Engage Like-Minded Prospects
You believe in what you do. You’re looking for customers who share your vision.
Using a targeted content strategy, GreenGut connects your company with people who want to support your mission.
Build Trust
Customers want real, accurate answers to their questions, not clickbait and hype.
GreenGut communicates your unique industry knowledge through content that positions your company as a source for expert information.
Drive Sales Through Education
Focusing on useful content creates customer relationships with long-term benefits.
GreenGut works with your business, creating content that teaches and guides to solve problems for your target audience.
The Power of Educational Content Marketing
Understand your audience
Defining your target market and setting goals sets you up for content marketing success.
Through a series of one-on-one sessions, you’ll discover who your customers are and how they make buying decisions so that you can reach the right people with your products and services — and make a positive impact on their lives.
Get eyes on your brand
Content optimized for the keywords your customers are searching for builds brand awareness and recognition.
Performance analysis digs deeper into how and where prospects engage with your content to help you put a laser focus on your strategy.
You’ll know exactly where to spend time and money — instead of wasting resources on irrelevant or unhelpful content that doesn’t convert.
Build your online presence
Get established on the social media channels where your customers spend most of their time to start the one-on-one conversations that turn prospects into brand advocates.
Cross-publishing articles to other platforms expands your reach beyond your website to increase visibility in organic search.
Looking to leverage leads you already have? Email campaigns deliver your content directly to customers’ inboxes — where it can’t get buried by changing search or social media algorithms.
Change lives through thought leadership
Great content is about more than sales. Your prospects are looking for useful, accurate information they can apply to their daily lives whether or not they’re ready to buy. Refine and expand your content strategy over time with new elements to give them more of the information they want and answer their most pressing questions.
Guiding customers through the decision-making process with content they can act on sets you apart from companies that always go for the hard sell and delivers a better customer experience — which translates into more conversions and a wider reach through word-of-mouth marketing.
Meet the Team
Hi! I’m Theresa “Sam” Houghton, your personal content strategist.
I’m a writer, trained health coach and the “chief nerd” at GreenGut Wellness.
My #1 goal? Help you help the people or businesses you serve. Every content strategy I build is based on your company’s mission and targeted at the well-being of your customers.
Your business has more to offer than just products or services; you have expertise. You have knowledge. You have something that can actually change lives — or even the world — for the better. And developing a targeted educational content strategy is one of the best ways to accomplish that goal.
That’s where I come in! Over the past 10 years, I’ve written thousands of articles for businesses just like yours. I’ve worked on subjects as diverse as plant-based nutrition, fitness, business finance, cybersecurity and small business technology — but I love researching and learning, which gives me flexibility to create content around a wide variety of topics.
Finding all the unique and nerdy details of a subject is fun for me, and there’s nothing I like more than watching research come together into a cohesive whole. This forms the basis for the strategic side of content marketing. From setting initial goals to deploying content, it’s all about the thrill of learning, the fascination with detail and the fun of the whole process.
I’m ready to work with you to help your customers — and turn your company into a resource that not only draws people back but also makes an impact on how they think and live.
What People Are Saying
* Testimonials refer to both current content creation and prior health coaching services.
