“I would highly recommend [GreenGut Wellness] to any business looking to ramp up their content marketing strategy.” — Matt
The Power of a Novel Content Strategy
Understand your audience
If content marketing is a novel, your customers are the characters. Gaining insight into their unique mindsets, personalities and beliefs sets you up for content marketing success.
Discover who your customers are and how they make buying decisions so that you can reach the right people with your products and services — and make a positive impact on their lives.
Capture attention to increase conversions
Prospects enter your marketing funnel at the first point of contact — and you want to keep them moving along to become customers.
They’re now part of your content strategy’s plot.
Targeted, optimized content builds brand awareness and recognition. Performance analysis puts a laser focus on your approach by digging deeper into how and where prospects engage. No more wasting resources on irrelevant or unhelpful content that doesn’t convert.
Turn prospects into customers
As they move through your marketing funnel, prospects progress along the buyer’s journey. The steps they take form the supporting subplot in your novel content strategy.
Guiding customers through this decision-making process with actionable content delivers a better customer experience and sets you apart from companies going for the hard sell.
The result? More conversions — plus a wider reach through word-of-mouth marketing. (Which is free!)
Create Lasting Connections
Engaging with prospects deepens connections and moves them along the marketing funnel. And, like the dialogue in a novel, it teaches you more about how they think and live.
Publishing insightful articles across multiple platforms, getting active on social media and building an email list enables ongoing conversations that continue to build trust.
Change lives through thought leadership
Great content is about more than sales. Your prospects are looking for useful, accurate information they can apply to their daily lives whether or not they’re ready to buy.
Your company’s unique, consistent message is the cohesive theme that holds your novel content strategy together.
Refine and expand your strategy over time to answer your prospects’ most pressing questions and continue giving your audience the information they want.
Why Take a Novel Approach to Content?
Engage with Customers Who Share Your Vision
Using a targeted content strategy, GreenGut crafts a story that resonates with people who want to support your mission.
Build Trust and Thought Leadership
GreenGut positions your company as a source for expert information with content that communicates your unique industry knowledge.
Drive Sales Through Education
GreenGut works with your business to identify your target audience and execute a content strategy that creates long-term customer relationships.
Meet the Chief Nerd
Hi! I’m Theresa “Sam” Houghton, your personal content strategist.
Good content strategy is a novel concept. Literally.
You have your customers (characters). Your marketing funnel (plot). Your marketing message (theme). And that’s just the beginning.
There are a lot of moving parts. And it’s a ton of work. But, just like the greatest novels, a good content strategy doesn’t come together without planning, dedication and ongoing improvements.
That’s what I help you do.
I’m a content strategist, marketer, trained health coach and self-proclaimed nerd. And I just so happen to have experience writing novels, too.
Finding the unique and nerdy details of a subject is fun for me, and there’s nothing I like more than watching all the pieces together into a cohesive whole.
Just like a good story.
I’m ready to work with you to help your customers — and turn your company into a resource that not only draws people back but also makes an impact on how they think and live.
Education & Certification
What People Are Saying
Theresa is reliable, punctual, and an excellent writer. She carefully researches each topic assigned to her and writes with expert-level authority. She adheres to deadlines, and often submits content early. I would highly recommend her to any business looking to ramp up their content marketing strategy.–Matt, National Business Capital & Services
Theresa’s attention to detail and timely completion of complex operations is second to none. I highly recommend her.–Hal, The Classic Preservation Coalition
GreenGut Wellness is a true gem! Theresa is knowledgeable and takes time to relate to her clients with compassion and thoroughly assess their needs.–Sarah
I appreciated her not just telling me what to do but teaching me and providing me with information and tools I could use well after the sessions ended to keep going strong with the life changes I was making.–Allona
* Testimonials refer to both current content creation and prior health coaching services.